In October 2018, I silently moved our operations to Mexico & West Africa. From remote home offices around the world, we curated strategic online campaigns and offline experiences specifically for the African Diaspora – Millennials within the ages of 25-44 years old.
Through these campaigns, we gathered data, engaged with our Panel & DayParty experiences in Los Angeles & Ghana, which you may have been a client or participated in.
Now here’s another opportunity for you to be a part of it. It begins every Wednesday (#WakandaWednesday) for the next 90 days, I’ll be sharing with you my journey on WHY I returned to grow our business in West Africa; WHAT my experience has been, and HOW we engage with this untapped audience virtually.
We’re not asking you to participate in this campaign; However, I would like to personally encourage you to collaborate with other Brands within the African Diaspora, and see that there’s a TON of opportunities for your Brand with several millions of eager consumers ready to become aware of, engage, or buy your products.
Watch a recap of the “Year of Return” campaign in Ghana last year (December 2019).
For more on “Doing Business in Africa”, I’ll be hosting a free Webinar discussing some of my experience over the last decade of doing business in Africa.